Todd Hodges recently reached out to us over Facebook with a story that we just had to get behind.
After being told that he had to shave his beard, he decided he should at least shave it for a worthy cause - to help fund leukaemia research through the World's Greatest Shave.
Hodges has set up a persona for his beard - President Hair W. Bush - and plans to let his beard grow over the next 12 months to raise awareness and funds for the Leukaemia Foundation.
After which, his beard will make the ultimate sacrifice during the World's Greatest Shave.
If you'd like to back Bush's campaign or keep tabs on the growth progress, head over to his donation page here, or follow him on Facebook here.